Greenery is Pantone Color of the Year

Every year, the Pantone Color Institute releases its "Color of the Year" to help designers, decorators, and fashionistas stay on the cutting edge of color. While it is a symbolic choice, it serves as a color snapshot of what we see taking place in our global culture and serves as an expression of a mood or an attitude. And 2017 looks like it will be all about freshness and revival.

The 2017 Color of the Year is Greenery

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature revives itself. A refreshing and revitalizing color. Greenery is symbolic of new beginnings. Illustrated through the use of flourishing foliage and the lushness of the great outdoors, the attributes of Greenery signals us to take a deep breath and rejuvenate.

That sounds like a match made in heaven for us at Al's. We've been in the business of Greenery since 1948! This natural hue can be seen all over the garden center, especially as the muted tones of winter start to give way to the new growth of spring. And because we like to stay up on the latest style trends, you will find Greenery throughout our clothing and home decor sections in 2017 as well.

Greenery is nature's neutral.  For every action there is an equal and opposite reaction, so the more submerged people are in modern life the greater their craving to immerse themselves in the natural world. Greenery used to be a great background color, but now Greenery is being pulled to the forefront.  A life-affirming shade, Greenery is also emblematic of the pursuit of personal growth and vitality. Take it from Leatrice Eiseman, Executive Director of the Pantone Color Institute:

"Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose"

Well said, Leatrice. Look for Greenery all throughout the garden center this year.